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Digital Marketing Specialist

A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

Median Salary
$67,456
Jobs Available
9,937

Key Responsibilities

  • Develop and implement digital marketing strategies
  • Manage social media campaigns and content
  • Optimize websites for search engines (SEO)
  • Create and manage paid advertising campaigns (SEM)
  • Analyze marketing data and metrics to improve campaigns

Required Qualifications

  • Bachelor's degree in Marketing, Communications, or related field
  • Experience with digital marketing platforms and tools
  • Knowledge of SEO, SEM, and social media marketing
  • Understanding of web analytics tools (Google Analytics)
  • Creative mindset with strong communication skills

Preferred Qualifications

  • Experience with marketing automation tools
  • Knowledge of email marketing best practices
  • Understanding of content marketing strategies
  • Experience with A/B testing and conversion optimization

If you like

  • •creating online marketing campaigns
  • •analyzing digital data
  • •driving customer engagement

Recommended Credentials

G
Google Digital Marketing & E-commerce
by Google