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Digital Marketing Specialist
A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
Median Salary
$67,456
Jobs Available
9,937
Key Responsibilities
- Develop and implement digital marketing strategies
- Manage social media campaigns and content
- Optimize websites for search engines (SEO)
- Create and manage paid advertising campaigns (SEM)
- Analyze marketing data and metrics to improve campaigns
Required Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- Experience with digital marketing platforms and tools
- Knowledge of SEO, SEM, and social media marketing
- Understanding of web analytics tools (Google Analytics)
- Creative mindset with strong communication skills
Preferred Qualifications
- Experience with marketing automation tools
- Knowledge of email marketing best practices
- Understanding of content marketing strategies
- Experience with A/B testing and conversion optimization
If you like
- •creating online marketing campaigns
- •analyzing digital data
- •driving customer engagement
Recommended Credentials
G
Google Digital Marketing & E-commerce
by Google