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Market Research Analyst
Market Research Analysts study market conditions to examine potential sales of products or services, helping companies understand what products people want.
Median Salary
$83,880
Jobs Available
95,104
Key Responsibilities
- Monitor and forecast marketing and sales trends
- Measure the effectiveness of marketing strategies
- Gather data on consumers, competitors, and market conditions
- Analyze data using statistical software
- Prepare reports and present findings to clients or management
Required Qualifications
- Bachelor's degree in Market Research, Statistics, or related field
- Strong analytical and critical thinking skills
- Proficiency with statistical analysis and research methods
- Experience with data collection and analysis
- Excellent communication and presentation abilities
Preferred Qualifications
- Master's degree in Market Research or related field
- Experience with statistical software (SPSS, SAS, R)
- Knowledge of data visualization tools
- Understanding of consumer behavior principles
If you like
- •analyzing market data
- •identifying consumer trends
- •preparing research reports
Recommended Credentials
M
Professional Researcher Certification
by Marketing Research Association
G
Google Data Analytics
by Google